Welcome to the APME Memphis 2025 conference. Here, you’ll be able to register for the conference and update your Sched profile. The conference schedule will be available in late spring 2025. At that time, you can view the schedule and select the presentations you’d like to attend. If you have any questions, please visit our conference website or contact us at conference@popularmusiceducation.org We look forward to coming together as a community June 4–7, 2025.
From proper intonation to creative improvisation, popular music ensembles offer a unique opportunity to meet educational standards at all levels. When curriculum is intentionally designed and employed, these ensembles can also enhance students’ social, technological, and business acumen—skills often overlooked in traditional music settings. In this engaging presentation, Samford University professors Steven Potaczek and Theo Metz introduce a dynamic model for expanding the educational objectives of PMEs beyond music alone. With a modest budget and basic musical equipment, students can create and assess real-world marketing campaigns, harness digital and analog technologies, and develop critical interpersonal skills. Attendees will learn how to guide students in promoting concerts through social and traditional media, utilizing various music technologies, evaluating non-verbal communication strategies, and more—transforming music education into a comprehensive, skill-building experience.
