Name: More Than Music: How PMEs Can Foster Social, Technological, and Business Acumen
Start: 2025-06-07T12:00:00-0500
End: 2025-06-07T12:30:00-0500

Welcome to the APME Memphis 2025 conference. Here, you’ll be able to register for the conference and update your Sched profile. The conference schedule will be available in late spring 2025. At that time, you can view the schedule and select the presentations you’d like to attend. If you have any questions, please visit our conference website or contact us at conference@popularmusiceducation.org We look forward to coming together as a community June 4–7, 2025.

Saturday June 7, 2025 12:00pm - 12:30pm CDT

Classroom 105 - Legacy Building

From proper intonation to creative improvisation, popular music ensembles offer a unique opportunity to meet educational standards at all levels. When curriculum is intentionally designed and employed, these ensembles can also enhance students’ social, technological, and business acumen—skills often overlooked in traditional music settings. In this engaging presentation, Samford University professors Steven Potaczek and Theo Metz introduce a dynamic model for expanding the educational objectives of PMEs beyond music alone. With a modest budget and basic musical equipment, students can create and assess real-world marketing campaigns, harness digital and analog technologies, and develop critical interpersonal skills. Attendees will learn how to guide students in promoting concerts through social and traditional media, utilizing various music technologies, evaluating non-verbal communication strategies, and more—transforming music education into a comprehensive, skill-building experience.

Speakers

Steven A. Potaczek

Founding Director & Associate Professor of Commercial Music Program, Samford University

Steven Potaczek is focused on helping musical artists and students discover and express their potential as creative careerists. As a music producer, he has worked with some of the top names in the industry (The Band Perry, The Barenaked Ladies, and Skillet to name a few), and has... Read More →

Theo Metz

Assistant Professor, Samford University

Saturday June 7, 2025 12:00pm - 12:30pm CDT
Classroom 105 - Legacy Building 3775 Central Avenue 129 Music Building Memphis, TN, 38111

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APME Memphis 2025

Steven A. Potaczek

Theo Metz

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