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Welcome to the APME Memphis 2025 conference. Here, you’ll be able to register for the conference and update your Sched profile. The conference schedule will be available in late spring 2025. At that time, you can view the schedule and select the presentations you’d like to attend. If you have any questions, please visit our conference website or contact us at conference@popularmusiceducation.org We look forward to coming together as a community June 4–7, 2025. 
Friday June 6, 2025 10:45am - 11:15am CDT
We live in a world of decreasing attention spans where entertainment media increasingly pervades our culture. Our students experience all of the “noise” of social media, tech devices, and other distractions throughout their day. In our classrooms, we are challenged to not only maintain their attention, but to also assure that the material we deliver in real time is retained and thoughtfully contemplated. Perhaps traditional means of presenting learning materials aren’t as useful as they once were. Understanding student expectations of what constitutes “good teaching” is key to an adoption of new practices. One possible approach to consider, especially among music business educators, could involve concepts we already teach. In many ways, what music fans expect from musicians and artists, particularly those that are successful, relate to what they expect from educators. In their performances, these stars have demonstrated how to engage (or not) audiences effectively. How could those practices also be applied in a classroom? Considering student observations and expectations of pedagogical practices, best practices, and current trends within academia, it’s interesting to compare those data to the practices of popular music artists. It might inform development of practices adaptable to classroom instruction. An understanding of how artists perform, how they are marketed, their fan interactions, and even how they create their content, might have application to teaching. Could success as a “rock star” in the music industry relate to a teacher’s success as a “rock star” in the classroom and within their academic environment?
Speakers
avatar for Storm Gloor

Storm Gloor

Associate Professor, Music Business Program Director, University of Colorado Denver
Storm Gloor, MBA, is an associate professor and the program director of the Music Business department in the College of Arts and Media at the University of Colorado Denver and an instructor in the Business School as well. He was the recipient of the university’s 2018 Excellence... Read More →
Friday June 6, 2025 10:45am - 11:15am CDT
Classroom 105 - Legacy Building 3775 Central Avenue 129 Music Building Memphis, TN, 38111

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