Name: The Times They Are A-Changin: Future-Proofing Student Creators with Lessons from the Music Industry Past and Present
Start: 2025-06-05T14:00:00-0500
End: 2025-06-05T14:10:00-0500

Welcome to the APME Memphis 2025 conference. Here, you’ll be able to register for the conference and update your Sched profile. The conference schedule will be available in late spring 2025. At that time, you can view the schedule and select the presentations you’d like to attend. If you have any questions, please visit our conference website or contact us at conference@popularmusiceducation.org We look forward to coming together as a community June 4–7, 2025.

Thursday June 5, 2025 2:00pm - 2:10pm CDT

Classroom 105 - Legacy Building

The rapid evolution of the creative landscape, driven by technological advances and shifting industry dynamics, presents both exciting opportunities and significant challenges for student creators. This session, The Times They Are A-Changin: Future-Proofing Student Creators with Lessons from the Music Industry Past and Present, explores how past industry models, along with the innovations that have reshaped them, offer valuable strategies for students to not only navigate but also thrive in a constantly changing environment. We will discuss how artists, creators, and early disruptors shaped the industry, while exploring the developments of present-day tools and trends in social media, distribution, and direct-to-fan marketing that can help music students prepare for a fast-paced and unpredictable creator economy. Key focus areas will include personal brand development, creative autonomy, and adapting to ever-evolving business models like AI and streaming. This presentation and conversation aims to provide practical insights and actionable strategies to equip young creators with the skills needed to succeed and future-proof their music careers.

Speakers

Brian Wilkins

Founder, Aesthetic Music Group

Brian Wilkins is a manager, educator, technologist, and entrepreneur with over 20 years of experience in the music, education, and technology. Brian has held executive and creative positions at major record labels (Sony Music Entertainment/Sony BMG/Universal Music Group), broadcasting/live... Read More →

Thursday June 5, 2025 2:00pm - 2:10pm CDT
Classroom 105 - Legacy Building 3775 Central Avenue 129 Music Building Memphis, TN, 38111

Technologies in Popular Music Education, Pop 10!

APME Memphis 2025

Brian Wilkins

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